We are a sporting goods company driven by technological innovation, adhering to the concept of technology serving humanity.We focus on integrating scientific advancements into sports products to enhance human comfort during physical activities, ultimately promoting a healthier lifestyle. Our company is committed to pursuing cutting-edge technologies and swiftly applying them to our sports products, allowing our customers to experience the benefits of these advancements as early as possible.
Our Purpose
We elevate human potential by helping people feel their best.
Our Vision
We are committed to using cutting-edge technology to create transformative products and experiences, expanding possibilities and enhancing the well-being of everyone.
Our Core Values
Technological Innovation, Shaping Future Lives
Helping our collective be well in every aspect of their lives – physically, mentally, and socially – is at the core of how we create our products and experiences.
We bring innovation into everything that we do.
We are passionate about creating industry-shifting innovations to support our people, communities, and planet. Our growth is fueled by an ecosystem of innovation that is embedded throughout our business, from product and materials to technologies for our guests.
We design our products with and for athletes.
Our product experiences are engineered to meet our guests’ physical and emotional needs and promote ultimate performance potential.
ASTRO NOVA was founded in 2020 in Hong Kong, with the founders aiming to integrate scientific advancements into sports apparel to spread positive energy and goodwill around the world.
In 2024, ASTRO NOVA established an online retail company, leveraging the power of the internet to serve people more broadly and spread goodwill.
